Music Program

Lindsy Peterson’s journey through production, marketing and storytelling in the sports media world shows how curiosity, adaptability and a willingness to say “yes” can open unexpected doors and lead to a meaningful career.

Buonantony’s journey from SDSU to national sports broadcasting highlights how strong writing, relentless preparation and authenticity helped her build credibility across multiple sports and ultimately earn unique opportunities, including exclusive NHL access during the pandemic.

Dr. Shen explains how a minor giveaway mishap at the Shanghai Auto Show escalated into a nationwide scandal for BMW’s MINI brand when a viral video sparked accusations of discrimination, revealing how cultural history, nationalism and China’s powerful digital ecosystem can transform a small incident into a major corporate crisis.

A $150,000 gift from SDSU alumnus John Baldwin transformed The Daily Aztec’s formerly dark, isolating newsroom into a bright, collaborative multimedia space shared by student media.